NEW MERCHANDISE PARTNERSHIP WITH IDEGY
idegy Revving up New Merchandise Partnership with Chip Ganassi Racing Teams
September 13, 2013 - Columbus, Ohio - idegy, a Columbus-based boutique merchandising agency with a track record of 18 years in serving Fortune 500 companies and major-league professional sports teams and leagues, has signed an agreement to become the Official Promotional Merchandise Partner of Chip Ganassi Racing Teams (CGRT), idegy President and CEO Matthew Grossman announced today.
CGRT was formed in 1990 as a one-car Indy car operation. Today their teams include three cars in the IZOD IndyCar Series, two in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series. In 2010, Chip Ganassi made history by becoming the first owner to record the Triple Crown in American Auto Racing— by winning the Daytona 500, Brickyard 400 and the Indianapolis 500 all in the same season. And, according to Steve Lauletta, President of CGRT, “That kind of success only comes with the quality of time that is put into the organization in terms of accountability, results and innovation.” He added, “Everybody here is looking to do one of two things: win races and championships and deliver value to our partners.”
That’s where the team from idegy comes in – partnering with CGRT across all three racing series - NASCAR, INDYCAR and GRAND-AM.
idegy will be engaging CGRT partners by assisting them with sponsorship activation, trackside hospitality, corporate partnerships, advertising promotions, and third-party tie-in promotions. As one of the most successful race teams in history, the partners of CGRT are composed of many of the best-known consumer brands in the world: McDonald’s, Target, Cessna, Energizer, Unilever, Clorox, Kimberly-Clark, Gillette, and many more. In addition, idegy will work to enhance the experience of CGRT partners and fans by producing exciting and cutting-edge team-branded gear, collectibles and giveaways.
According to Grossman, "We’ve been providing ‘best in class’ promotional merchandise and services since 1994, and in recent years have had tremendous success partnering with major league sports teams and their respective leagues in helping to increase sponsorship value for all parties involved. This partnership agreement with Chip Ganassi Racing Teams will allow us to provide the organization with promotional and premium items while showcasing our products and services to the teams’ sponsors. We’re excited to help them fuel their fans!”
idegy, inc. is a boutique promotional merchandise agency headquartered in Columbus, Ohio, with offices in Baltimore, Charlotte, Chicago, Cincinnati and Southern China. idegy works with some of the biggest Brands and Professional Sports Teams in the world – Washington Redskins, Baltimore Ravens, Allstate, Cincinnati Reds, Washington Nationals, D.C. United, Detroit Red Wings, Pittsburgh Penguins, Save-A-Lot, Aflac, NASCAR, Memphis Grizzlies, Outback Steakhouse, Victoria's Secret, Claritin and many more!. ideas + strategy = idegy!
About Chip Ganassi Racing
Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include three cars in the IZOD IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series. Overall his teams have 15 championships and over 150 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400 and five Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.