Sponsor Logos for Johnson, Montoya Are Most-Seen on 2011 NASCAR Broadcasts
Jeff Gluck, SB Nation
Through seven NASCAR Sprint Cup Series races this season, viewers were able to spot the Lowe's logo – on Jimmie Johnson's hood, of course – more than any other company's logo.
That's no surprise, considering Johnson's car is seen quite often on the FOX telecasts. But the second-place logo is a bit of a shocker.
According to marketing/analysis firm Joyce Julius, the Lowe's hood logo has been seen for 54 minutes and 55 seconds so far – and Juan Pablo Montoya's Target logo is just two seconds behind.
The fact Target has almost gotten as much air time as Lowe's is fairly incredible, considering Johnson has won a race and is second in the point standings, while Montoya is ninth.
But it also speaks to just how good Target's logo is. It's huge, easy to spot and can't be mistaken or confused with another sponsor.
Even if the camera isn't focusing on Montoya, viewers can often pick out the Target car.
Wondering who's in third? Joyce Julius says that's Kyle Busch's M&M's car, which has been left in the dust by the top two. M&M's has appeared for 39 minutes and three seconds so far.
Fear not, Busch fans: The driver was still the most-mentioned driver by the FOX broadcasters as of Texas, Joyce Julius said.