DEGREE ADDS FIRST-EVER QR CODE TO THE NO.42
JUAN PABLO MONTOYA AND NEW SPECIAL EDITION DEGREE MEN V12
PROVIDE SNEAK PEAK INTO ADRENALINE-FUELED MOMENTS
New Video Series Supported by First-Ever QR Code Included in a NASCAR Paint Scheme
New York (July 12, 2011) – New Degree Men® V12TM Juan Pablo Montoya special edition, available exclusively at Target, is designed specifically to respond to increases in adrenaline and provide top protection when men need it most – whether it’s working out at the gym, working hard in the office, or driving a race car at 200 MPH.
To support the new stick, Degree Men® is giving NASCAR fans a sneak peek inside the adrenaline-fueled racing life of Juan Pablo Montoya and his Earnhardt Ganassi Racing with Felix Sabates teammates through a new video series available at Facebook.com/DegreeMen. Videos will give fans the inside line on Earnhardt Ganassi Racing (EGR), highlighting how Juan Pablo and his team stay cool and dry under pressure.
Select videos in the series will be available to fans through the first-ever QR (quick response) code placed on a NASCAR Sprint Cup Series car. The code first appeared at the Coke Zero 400 at Daytona International Speedway on July 2. Fans can use their mobile device to capture a photo of the QR Code located on the driver’s side rear quarter panel on the No. 42 Target Chevrolet. The code will remain a permanent part of Montoya’s paint-scheme for the remainder of the 2011 Sprint Cup season, with new team videos rolling out throughout the remainder of the season.
Fans can also enter for the chance win a VIP race experience with Earnhardt Ganassi Racing and meet Juan Pablo Montoya when he hits the track at Sylvania 300 at New Hampshire Motor Speedway on Sept. 25, where Degree Men® will field a V12TM -inspired paint scheme on Montoya’s No. 42
Degree Men® V12TM Juan Pablo Montoya Special Edition is available exclusively at Target. Visit www.Facebook.com/DegreeMen for more information.