UNILEVER BRINGS TWO BRANDS TO NEW HAMPSHIRE
This weekend at New Hampshire Motor Speedway, both the No. 1 and No. 42 will be sporting special paint schemes for the Sylvania 300. Unilever, a world leader in consumer goods, will sponsor each of the Earnhardt Ganassi Racing with Felix Sabates entries for the second race of NASCAR’s post-season.
Jamie McMurray and the No. 1 team will race a specially-branded silver and black AXE Cool Metal Chevrolet this weekend. AXE is now the world's most popular male grooming brand, becoming an industry leader in over 60 countries. For this weekend, AXE is giving fans the opportunity to vote on which firesuit McMurray will wear on raceday. By visiting AXE's Facebook page, fan could like their favorite suit design and whichever has the most on Sunday morning will be the one that McMurray hits the track in for the Sylvania 300.
Juan Pablo Montoya and the No. 42 team have a new black and yellow color scheme in honor of their Degree Men® sponsorship. New Degree Men® V12TM Juan Pablo Montoya special edition, available exclusively at Target, is designed to respond to increases in adrenaline and provide top protection when men need it most. To support the new stick, Degree Men® is giving NASCAR fans a sneak peek inside the adrenaline-fueled racing life of Juan Pablo Montoya and his Earnhardt Ganassi teammates at Facebook.com/DegreeMen. Along with this, Degree debuted the first-ever QR code to be featured on a racecar. This QR code, which directs consumers to Degree’s homepage, can be seen on the rear quarter-panels of the No.42.
With more than 400 brands focused on health and wellbeing, no company touches as many people’s lives in as many different ways as Unilever. Their portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They produce world-leading brands including Lipton, Dove, Axe, Hellmann’s and Suave. Since Unilever was established in the 1890s, their social mission has been at the core of their business, bringing innovation, sustainability and corporate responsibility to the forefront of their strategy.