MONTOYA APPEARS ON “NUESTRA BELLEZA LATINA”
Driver of the No. 42 Target Chevrolet Makes His Reality Show Debut
CONCORD, NC (April 22, 2012) – NASCAR and Juan Pablo Montoya partnered with Univision - the leading Spanish language network and one of the top five networks in the U.S. regardless of language - for NASCAR’s first Spanish language television integration.
The television show, “Nuestra Belleza Latina”, which is in its sixth season, features 12 young women competing in a series of challenges covering a variety of topics – from diction to physical fitness – to become the next Nuestra Belleza Latina (Our Latin Beauty).
In this week’s challenge, Montoya drives contestants to their limits at Homestead- Miami Speedway as they take the passenger seat at over 180 miles per hour while attempting to recite NASCAR facts from memory. Montoya also contributed in deciding who did the best job in this particular challenge.
Tune in to Univision this Sunday, April 22 at 8 p.m. ET to watch NASCAR Sprint Cup Series driver Juan Pablo Montoya on the network’s leading reality show “Nuestra Belleza Latina”
NOTES OF INTEREST:
• REALITY SHOW AT A GLANCE: “Nuestra Belleza Latina” is the network’s fastest growing show; the 2012 premiere reached 6.7 million total viewers and made Univision the No. 1 broadcast station during the time period among: total viewers 2+ in Miami; Adults 18-49 in LA/Miami/Dallas and Phoenix; Adults 18-34 in NYC/Miami/San Fran/Phoenix and Sacramento
• WHAT’S IT ABOUT: The show is a mix between the Apprentice and America's Next Top Model where women are vying for a chance to be a host on the Spanish language Univision.
• UP TO THE MINUTE: For insight into the life of Juan Pablo Montoya and his team follow them on Twitter @jpmontoya and @EGRTeams and on Facebook at www.facebook.com/#!/jpmontoya and www.facebook.com/#!/earnhardtganassi
Juan Pablo Montoya:
“I had a lot of fun taking part in this show. It’s hard to say who the winner is going to be and the end of the season. Everyone did a great job. And it’s really great to see NASCAR get involved with Univision and a show like this. It definitely helps bring more exposure to our sport and maybe we’ll gain some new fans along the way.”