Mooresville, NC (April 11, 2012) - Dale Earnhardt Inc. is proud to announce the 2012 Dale Earnhardt Day on Sunday, April 29th, at the DEI Corporate Headquarters in Mooresville, NC. 

A celebration of the extraordinary life and legacy of Dale Earnhardt, this event is held annually on his birthday.

Fans will be treated to special access to the Grand Showroom, only opened once a year on Dale Day, including a display of DEI Championship cars and other special vehicles. 

The DEI Museum will be opening a new display on that day:  “Dale Earnhardt Inc. – A Racing Heritage”.  This new exhibit highlights the early beginnings of Dale and Teresa Earnhardt, and how their separate racing backgrounds combined brought great success.  Photos and displays from the early days of racing show how the sport has changed and grown through four generations of Earnhardt racers. 

One of the highlights of the day will certainly be the highly anticipated awarding of the 2011 “Intimidator” Camaro to one lucky winner.  This specially commissioned, supercharged V8 powerhouse, valued at $85,993, carries definite cues to race cars like Earnhardt used during his reign of intimidation, with a racing-inspired, aluminum blade spoiler and a modern racing splitter, both featuring support braces, and a front induction hood with a raised cowl.  Signature chrome-plated badges and insignia continue to designate this vehicle as dynamic as its namesake.

The 2011 “Intimidator” Camaro has been featured in a fundraising raffle to benefit the Dale Earnhardt Foundation and the causes that were special to Earnhardt:  children, education, and wildlife/environmental conservation.  Ticket sales started on Dale Earnhardt Day 2011 and continue through April 29th, 2012, and the Camaro will be awarded to one extremely lucky person on Dale Earnhardt Day 2012.

Another tradition of Dale Earnhardt Day, cupcakes will again be provided to all in attendance in honor of The Intimidator’s birthday, and many other prizes will be given out throughout the day.

Dale Earnhardt Day 2012 will run from 1pm until 6pm, on Sunday, April 29th.  Admission is free, and plenty of parking is available.  Dale Earnhardt Inc. is located at 1675 Dale Earnhardt Highway #3, outside of Mooresville, NC.